FOR EMERGENCY RESTORATION STAFFING
You started with a few recruiters and a phone that rang at 2 a.m.
Now you are somewhere between five and fifty million in revenue, and the thing that got you here has quietly become the thing holding you back.
Every surge deployment, every certification check, every anchor restoration account, every recruiter who needs a decision. It all still lands on your desk.
We have sat in your seat. We know exactly where it breaks.
You Know These Problems by Name. We Do Too.
Your margins swing with every storm.
Demand spikes overnight and vanishes just as fast. When a catastrophe hits you scramble to staff, and when it clears you are carrying idle capacity. Travel, lodging, and hazard pay stack up fast, and you cannot see clearly which deployments, which regions, and which contracts are actually making money once the crisis is over.
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You are one certification lapse away from a lost deployment.
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IICRC certifications, safety training, background checks, and hazard credentials are a full operation on their own. One expired card or missed requirement and a crew gets turned away at the site, a client loses trust, and a recruiter loses a deployment they cannot get back. You have patched this with people and hope. It is not a system.
Fill rates live and die on your best recruiters.
Two or three people can mobilize a crew overnight and hold the relationships with your biggest restoration clients. If one of them leaves, an entire surge capability walks out the door with them.
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You do not have a repeatable engine. You have heroes, and in this business heroes burn out fast.
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You cannot step away without the business slowing down.
Every important decision still runs through you, and the calls come at all hours. Pricing, problem accounts, recruiter conflicts, the next hire.
The business does not run. You run it, every day, in every room, in every storm.
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You cannot out-hustle a structure problem. More effort poured into a broken system just breaks it faster.
The C.A.P. Method
A proven three-stage strategic framework designed to transition your business from founder-led grit to structured, scalable excellence.
Step 01
Clarify
We run a data-first audit to find the real bottleneck. No guessing. No noise. Just a clear diagnosis of what’s actually holding growth back.
Step 02
Architect
We design the operating system that removes you as the single point of failure. Structure, roles, and rhythms that set you free to lead.
Step 03
Propel
We activate the revenue engine and leadership model that scales it. You move from hustler in the weeds to champion of the next stage.
Differentiated Expertise
Our leadership team has spent decades building, scaling, and fixing healthcare staffing organizations from the inside. We don’t advise from the sidelines—we’ve sat in every key seat.
Chris Johnson
Managing Partner
Chris is an executive operator with a track record of scaling healthcare staffing organizations. At CrossMed Healthcare Staffing, he served as President, Chief Sales Officer, and Director of Sales.
His background in high-performance sales leadership, including key roles at Medical Solutions, gives him a clear playbook for driving revenue, building durable sales cultures, and managing large, complex agencies.
Adam Gomez
Managing Partner
Adam brings a blend of strategic training and hands-on execution. As former owner of Moxie Mentoring and CliniSight LLC, he has helped healthcare staffing agencies improve performance through focused consulting and workflow optimization.
He’s worked across the full recruitment lifecycle (as VP of Recruitment, Account Manager, and Dual-Desk Recruiter) backed by the discipline and leadership forged in the United States Marine Corps.
Pete Geldes
Managing Partner
Pete focuses on the operational backbone of staffing firms. He most recently served as Executive Vice President at CrossMed Healthcare Staffing and previously spent over five years as COO and Managing Partner at Summit Medical Staffing, where he led company-wide operations and scaling efforts.
His experience as a Talent Acquisition Manager, combined with an earlier career as a Police Officer and Deputy Sheriff, shapes his approach to accountability, ethics, and practical problem-solving.
Operator-Led Expertise
We sat in the executive seat. Our work comes from real operating experience, sitting across the desk from challenges like yours, never from slide decks.
Our values are not a wall poster. They are the operating rhythm that drives every engagement and ensures your sustainable growth.
Our Strategic Values
Embedded Execution
We do not stand on the sidelines. We step inside your business, own the outcomes, and work alongside your team to cut through complexity.
Radical Results
We focus on the few things that move revenue and margin. We hold ourselves to a standard of absolute transparency and durable results.
How it works
Choose a time. Pick a slot that works for you on the calendar.
Book your call. Tell us a little about your firm so we come ready.
We see you then. Twenty minutes, three operators, one clear-eyed read on your next ninety days. No pitch. No pressure.